New ideas scar management

Treatments for scars and stretch marks are a burgeoning skin care segment. One of the latest examples comes from Merz Pharmaceuticals, which has recently launched Mederma Cream Plus SPF 30, a unique formula that not only lessens the appearance of scars but also protects scar tissue from the sun's ultraviolet (UV) rays, which can cause discoloration. The new formula leverages increased consumer awareness of the potential harmful effects of the sun's ultraviolet rays.

The new scar treatment is targeted to women between the ages of 25 and 49, who may purchase it for their own use or for that of their families. The new product will expand sales in the category with consumers who are conscious of scars and aware of the harmful effects of UVA and UVB rays. The latest addition to the Mederma line began appearing on store shelves in March and is available in 20-gram and 50-gram sizes. It is being supported by print and television advertising. The company is also working closely with individual retailers with customized in-store promotions.

Bio-Oil, is a multipurpose skin care product that helps improve the appearance of scars, stretch marks and uneven skin tone. The company maintains that Bio-Oil's breakthrough ingredient, PurCellin Oil, also makes it an effective treatment for numerous other skin concerns, including aging skin and dehydrated skin. According to Pacific World marketing director Tricia Buenavenida, PurCellin Oil effectively delivers vitamins A and E as well as calendula, lavender, rosemary and chamomile oils into the skin in a non-greasy, easily absorbed, lightweight formula.